HOW ATTENTION HACKING GENERATED MILLIONS IN SALES

http://attentionhacker.powtoon.com/6-attention-hacks-generated-13-million-sales/
Kickstarter recently witnessed the largest, most successful campaign in the history of the company, which grossed over $13 million in sales. This campaign beat out Pebble E-Watch (way before the new Apple Watch came out) and the Veronica Mars feature-length film. So what is this thing that generated so much hype, excitement and funding? What is the product that’s so amazing? Well, it’s a cooler. Yup, that thing you put food and drinks in when you go camping.