zhannadesign: 3 Proven Ways to Market on a Budget

четверг, 14 апреля 2016 г.

3 Proven Ways to Market on a Budget

Spend your time and money on the people most likely to convert. I know that sounds so simple, but it is powerful! Too often we look for the cheap opportunities like the $200 vendor booth, the inexpensive sponsorship for a local event, the $5 boost of a facebook post. After all it’s just a few dollars, and you can’t really afford the prime spot at the booth you really want. Sound familiar? The problem is any money spent on leads that don’t convert is really expensive! The key to monitoring this is TRACKING! Fortunately for you, you have my Business Expert’s Ultimate Marketing Calendar to analyze how your leads are converting.
Trade time for dollars. I know that is what everyone tells you not to do in life. But in marketing for small business it is really good advice. If you don’t have the big budget to just pay for leads, spend your time and effort to get them! Go speak to groups and do a drawing. Organize an expert summit. Host a joint venture webinar. Write articles and pitch them to larger publications. Time spent on marketing is time well spent because not only will it save you money, it also has the ability to make you a lot of money! Save and earn? Sounds good to me!
Tap in to your current leads for future leads. Referrals are always the best leads. They come to you practically sold because of the recommendation of their friend. They convert quickly, and they usually make good clients. The challenge for most businesses is that their referrals come at random times and inconsistently. When you put a referral program in place, that game changes! Referral programs systematize when you ask for referrals from your current clients. What is the point where they are most satisfied with the experience of working with you? If you are a real estate agent it is likely right after their home goes under contract, or right after they move in. If you are a coach, it is likely right after they experience a personal win. If you are a speaker, it is a few days after the event. Find that sweet spot, and put in place a system that automates the referrals.Marketing really is a hands on experience! Watch your numbers. Watch which sources are converting. When you see a lead source that is not converting, but it off. Even if the dollar amount going out is low, if the dollar amount coming in is not happening, it’s a huge waste of money!