15 Steps To Successfully Market Your Blog On Instagram

Well, with Instagram it is slightly different: Links in image captions on Instagram are not

clickable.

In contrast to other social networks, a shared link in the caption of an Instagram post has no traffic power in itself. But that does not mean that you cannot promote your blog on Instagram or that you cannot drive traffic to your blog from Instagram.

1. Why you should use Instagram

If it is so difficult to share your blog posts via Instagram and get traffic from it, why should you bother? Simply because Instagram is growing fast and it is a very engaged network.

The monthly active users on Instagram have been growing for the past years – and there is still no end to this growth. The user base that you can potentially reach with your Instagram efforts is huge.

2. Choose your name with care

I have said it before for Twitter, it still holds for Instagram: Social media marketing success starts with the basics. And choosing a name for your Instagram account takes some considerations to do. The least you should think about is whether you take your own name or the name of the blog as an Instagram name.

3. Your profile

default, your Instagram profile will be public and if you want to promote your blog with your Instagram you should keep it that way.

Profile Picture: Every Instagram account has a profile pic – or avatar. For most business accounts this is the logo. For personal accounts you are free to choose an image – I recommend using a picture of yourself so that people see who you are and can recognize you.

4. Your Images

Your images on Instagram have to be awesome. And they have to stand out from the masses. Don’t just use any (stock) photo that you may have used in the blog post. Make sure that you create images for Instagram that engage your audience and inspire them to click.

Do not be intimidated by that – Instagram helps you turn your mediocre shots you took with your mobile phone into something quite awesome. They provide you with the necessary tools to clip your image, use filters and more.

5. Utilize the post caption

Don’t just let the image speak for itself.

Use the image caption.

Most of the time it is the caption of your post image that makes people want to know more – or not. The image they have already seen, the caption can inspire curiosity and promise something your audience wants to get: your blog post.

Writing good image captions on Instagram is a science but you can learn it. And you will get better with experience. You will find out what your audience likes, what they respond to and what does not speak to them.

6. Post more often

The visibility of and the engagement with an Instagram post decreases with time. Over 50% of comments are posted within 6 hours after publishing your post. When the ability of your post to engage decreases you need to post something new – or you will be invisible and forgotten.

7. Grow your followers

In social media, the size of your (engaged) audience is crucial for more blog traffic. Getting more followers combined with other tactics like increasing engagement and finding better hashtags is one of the best ways to increase the attention you can get from Instagram to your blog.

8. Where do the visitors to your blog come from?

Since your bio is the only place on Instagram where you can put a clickable link, that is the first place you need to think about for sharing your blog posts.

You can either simply link to your blog. When you share an image from a blog post simply state in the caption: „Click the link in the bio“ – that only makes sense if you only share new blog posts since older posts will most likely not show up on your blog landing page.

9. Engage

Getting visible on Instagram is a first step towards building a following. An important factor is the engagement you show yourself and the respect you show for other people’s work. And engagement with brands is very high on Instagram compared with other social networks:

10. Use Hashtags

Hashtags have the power to make your posts visible, even if you do not (yet) have a million followers. Do your research: Instagram gives you important numbers for hashtags: how often are they used. Choose hashtags that are popular – but not too popular or your post will easily get lost. If you search for a hashtag on Instagram you will get some suggestions on related hashtags, some of which are more specific.

You should get as specific with your hashtags as possible without losing all popularity of the hashtag. If a hashtag is too specific it is only searched for by very few people.

11. Do not underestimate the branding effect of Instagram

On Instagram, it is not only blog traffic you should be looking for as a blogger. Promoting a blog can have many faces. Done right with branded images and building a targeted following the effect for your blog will often not be limited by the measurable traffic that comes via your profile link – or shared short links.

12. Instagram Stories

Instagram stories are Instagram updates that only stay online for 24 hours if you do not save them in a story collection.

Instagram stories allow images and short videos.

You can add text, emojis, music and more to your Instagram story to make it more engaging. You can also ask questions in stories and have your audience answer you.

13. Use the Story Archive

You can avoid that your stories vanish after 24 hours by adding them to a story archive. You can use this to archive the stories for your blog posts. For instance, you can create an archive for your blog posts and add all stories that link to your blog posts to that story archive.

14. Combine Posts and Stories

You can up your blog promotion game by combining Instagram stories and posts.

15. Stay Consistent

You will not see much traffic from your Instagram efforts from day one. You have to get active, fill your profile, build your brand, and grow your audience first.

And yes, staying on it will be hard in the beginning when engagement is low and your posts will not get much attention.

The key to Instagram success is to stay consistent and keep posting, engaging, and learning. With time you will figure out what resonates with your audience, you will know how to get the attention of people from your niche – and you will see audience, engagement, and traffic to your blog grow!

Final words on how to market your blog on Instagram

To get traffic to your blog from Instagram can be a little tricky. But it is possible to market your blog on Instagram.

Since Instagram is one of the most engaged and connected social networks, it is easy even for newbies to get into contact and conversations with strangers. You can promote your blog by simply being engaging, join into conversations, and being consistent with what you post.

And what is more: Using Instagram can be a lot of fun – right from the start.

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