Social Media as a Business Tool

http://www.howdesign.com/resources-education/social-media-business-tool/?lid=JFhwnl011915&j=716854&e=shutaleva@gmail.com&l=115971_HTML&u=26799876&mid=1303284&jb=759&et_mid=716854&rid=248939721
Despite the importance of social media, few organizations understand how to get the most from it. This is because they are too blinkered by traditional approaches to marketing. Even those of us seeking to build our personal brand make the same mistake. We fall into the trap of treating social media as just another marketing channel.