IS IT TIME TO GO LONG?

http://gkic.com/blog/small-business-marketing-tips/is-it-time-to-go-long/?inf_contact_key=d6563a151d831371041b9e46e331f3cbe48c6091c05f7521b5ceeb04660bf470
They wonder if it makes sense, will it increase readership and will it boost their response rates. They’re thinking about testing a long copy format across various media channels (direct mail, website, an email campaign) to market their products or services – but they have reservations.