PRICING PRINCIPLES YOU SHOULD KNOW

http://gkic.com/blog/small-business-marketing-tips/pricing-principles-you-should-know/?inf_contact_key=f9182107275e3f01160ecd61d4309b0ef5ab3c5c8547887e3e8f73a1cb27afdf
They guess at and ballpark what they should be charging. When it comes to research, that usually means taking a look at what the competition is asking and try to slightly undercut them. Cost analysis? That’s usually a panic move that results in reduced prices, which leads to smaller profit margins and jeopardizing the future.