6 Best Practices for Designing Experiences in Public Spaces

http://www.howdesign.com/featured-design-news/experience-design-public-spaces/?et_mid=733069&rid=248939721

When designing within a public space, you have to take into consideration that people have various attention spans. Some may want to spend time engaging with your environment, while others may just be passing through. Despite their motives, you should be designing all experiences for different levels of engagement. That means having short, impactful experiences that reward longer interactions but don’t require them.