the lovely zen rocks

http://www.marismith.com/how-create-social-media-strategy-lead-generation-social-scoop-issue-139/
So many businesses use the “spray and pray” approach to social media marketing — just publishing content and hoping for conversions. Or, I also see a lot of businesses that approach social marketing as a simple line item on a to-do list: “There, I’ve ‘done’ social, let’s move on to the next thing,” they say. Well, that’s certainly not a very effective approach either!