http://www.mydesignshop.com/the-conversion-focused-website-t0096
Every business of course needs to have a website, but what should a business expect from its website? Often, the difference between having a site that creates business and one that is just a brochure is a matter of your perspective and the goals you set for it going in. In this session, Mark O'Brien will review the core components of the Conversion-Focused Website, what you should expect from your website, and what work you'll need to do on a regular basis to make sure you're getting the most out of your site.
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