How to Integrate Video into Your Facebook Marketing

http://maximizesocialbusiness.com/integrate-video-facebook-marketing-17745/

Photos had the lowest organic reach with an average of just three out of every 100 (3.7%) page fans seeing a photo post. Contrarily, videos garnered an average organic reach of 8.7%. Link and text-only posts follow with organic reach averages of 5.3% and 5.8% respectively.