4 Storytelling Secrets that Every Coach Should Know!

So, here are the 4 Storytelling Secrets that Every Coach Should Know –

1. We get seriously committed to our stories, even the bad ones. Next time you find yourself talking in terms of limitations, self-doubt, uncertainty or fear, you can bet there’s an old outdated story you’re still telling yourself.

2. Contrary to popular belief (and the teachings of certain Coaching schools),our clients stories are NOT a distraction, a way of avoiding getting down to the serious business of coaching.  They are the key to who they are and what is preventing them from reaching their full potential.

3. Telling a Story is the absolute BEST WAY to create trust. Of course, I’m talking about the real thing, our authentic story (I call it ‘the story of you’).  People can smell authenticity a mile away, they’ll know when you’re telling the real thing!

4. Your Story is Your Success.  When you can articulate who you are and what you do (that means, tell your story) in an interesting, compelling way, you attract ideal clients.  Your business is transformed and marketing becomes fun (really!!).

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