Subject Lines: To Emoji Or Not To Emoji

Emojis are kind of a big deal these days. And whether you love them or hate

them, or love some of them and hate the rest, or kind of like a lot of them but no not really, they’re here for the long haul. And that means, feelings aside, marketers should consider them when putting together campaigns.

But there’s a new trend popping up that the jury is still out on: Do emojis belong in email subject lines? To help you figure this out, we’ve decided to give you a scientifically, fact-based response that will definitively put this matter to bed.

http://www.whatcounts.com/2015/09/subject-lines-to-emoji-or-not-to-emoji/?utm_source=WhatCountsEmail&utm_medium=WC%20Weekly%20Newsletter&utm_campaign=WC_Newsletter_91015