7 WAYS TO CAPITALIZE ON REAL-TIME MARKETING OPPORTUNITIES

t’s easy to develop tunnel vision as a marketer. You focus so much on how to make your

brand resonate with your fans that you sometimes forget to step away and look at the bigger picture: the events happening around you.

Real-time marketing incorporates brand messages into current events – events that your fans care about. It’s strategically implemented, and often involves quick turnaround and on-the-fly responses to immediate events.

Here are 7 ways you can make the most of real-time marketing:

1. Know your customers
2. Don’t lose your brand voice
3. Have a rock-solid content strategy
4. Be spontaneous
5. Be personal (at scale)
6. Be patient
7. Think outside the box

http://leadsift.com/7-ways-capitalize-on-real-time-marketing-opportunities/