How Leading Brands Curate User Generated Content

It takes a very strong connection with your customers to get them to create and share
content on your brand's behalf. But if you can motivate them to do so, user generated content deepens that relationship and increases brand recognition. There's lots to learn from the brands mentioned here. 
http://www.strutta.com/blog/How-Leading-Brands-Curate-User-Generated-Content/