How to Position Yourself as a Branding Expert

http://www.mydesignshop.com/how-to-position-yourself-as-a-brand-expert?et_mid=706925&rid=248939721
If you’re designing logos and identity packages as branding efforts for your clients, you could be doing them a disservice - by stopping short of what they really need and are willing to invest in. You’ve probably never offered a complete branding program, engaging a client team in the process and charging for your up-front work, or added non-design elements your clients want and will pay well for. And, you have not put a stake in the ground to position yourself as a branding expert.