KEY INGREDIENTS FOR SUCCESSFUL DIRECT RESPONSE COPY

http://gkic.com/blog/small-business-marketing-tips/key-ingredients-for-successful-direct-response-copy/?inf_contact_key=e169d9e2faa8c9add5d35d41224f40a367eea9004894b8c5ef03ac648378a5bf
That’s easy. Words matter. And I’ve developed a keen sense for picking and combining words that I know will sell.