http://gkic.com/blog/direct-response-marketing-2/say-farewell-forever-to-cold-calling/?inf_contact_key=a10b144ad23504ea5b13b6d9038403d21c9b1b29577ede40136f0b28c5de49f6
Success at getting qualified clients, customers, or patients has a lot more to do with understanding the real secrets of direct-response marketing – and a lot less to do with chasing after prospects.
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