http://www.howdesign.com/design-creativity/award-winning-brand-identity-design/?utm_source=email&utm_medium=referral&utm_campaign=hw-nbo-nl-150529&et_mid=755789&rid=248939721
The logo for the butterfly would’ve been easy to miss, but when I read that it was for one of the children whose life had been taken at Sandy Hook, I had to vote it in. How many designers in their lives will be asked to design an identity program for a dead child? Hopefully none. But this designer did so with dignity and through a simple typographic set of choices. An unthinkable task.
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