MAKE SURE YOUR AUDIENCE STAYS TUNED IN

http://gkic.com/blog/direct-response-marketing-2/make-sure-your-audience-stays-tuned-in/?inf_contact_key=495a1ba2058b72850351b8028206a15cc2bd4949d8759f927d9dda430b759fc4
When speaking to a group, whether in-person or through various media outlets such as on a DVD, a webinar, infomercial, etc. you need to very early on establish why each viewer or listener should stay tuned in.