What Happens When You Don’t Focus?

http://www.howdesign.com/creative-freelancer-blog/focus-your-creative-business/?utm_source=email&utm_medium=referral&utm_campaign=hw-nbo-nl-150529&et_mid=755789&rid=248939721

Major creative firms have resources and wide experience in a variety of industries that make it easier for them to be generalists. Specializing will allow you to show the marketplace that you have a set of competencies that are focused enough to be done by a sole proprietor or small firm with a limited number of associates.