t’s easy to develop tunnel vision as a marketer. You focus so much on how to make your
brand resonate with your fans that you sometimes forget to step away and look at the bigger picture: the events happening around you.
Real-time marketing incorporates brand messages into current events – events that your fans care about. It’s strategically implemented, and often involves quick turnaround and on-the-fly responses to immediate events.
Here are 7 ways you can make the most of real-time marketing:
- Know your customers
- Don’t lose your brand voice
- Have a rock-solid content strategy
- Be spontaneous
- Be personal (at scale)
- Be patient
- Think outside the box
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