Here is a 6-step process to help you convert your Facebook fans into loyal customers:
Step 1: Build A Strategy.
First, you must create a strategy for your Facebook page activities. All your hard work of posting, sharing, curating content and commenting can be a waste of time if you don’t have a plan. An editorial calendar is a great tool for organizing your day to day tasks. Here is a great social media content calendar from Hubspot. Just download it, read the instructions and you’re good to go.
In order to maximize your input, you must know exactly who your ideal customers are. Facebook gives you access to a wealth of information about your demographics, so you can easily segment your audience to reach the exact people that are most likely to become your customers.
http://tweakyourbiz.com/marketing/2015/07/31/6-steps-converting-facebook-fans-customers/
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