The 5 Step Social Media Evaluation

Sometimes the best way to see if your business needs help with social media is to get your hands dirty

with a social media evaluation.  You might not (yet) be a social media expert, but going through these five steps can definitely help you both understand & optimize the growth of your online presence AND your business.

The Five Step Social Media Evaluation

Ask yourself these 5 questions & start getting insight on where your strengths & areas or improvement on social lie, plus map out a game plan to take your social presence to the next level.

1. What social media channels is your business already on?

• Every business, even B2B ones, should have a Facebook, Twitter and LinkedIn.  These are the most  widely used social networks and having a presence on these channels is necessary for your business's reputation and credibility. There are a number of other social media networks like Pinterest, Instagram, Snapchat, Tumblr, etc. that could be beneficial for your business, too! However only start up on these if you’re confident you can handle the upkeep! Doing 2-3 social networks really well is much better than 5-6 in a mediocre fashion. Interested in strengthening your SEO? I would recommend creating a Google+ account. It’s not integral that you consistently post on Google+, but simply having one will really give your search-ability a boost!

http://blog.likeablelocal.com/how-to-conduct-a-social-media-evaluation