5 Steps to Finding Your Voice

A better strategy is to stick with what you know. Focus on the unique experience and know-

how that you genuinely possess. Demonstrate the true value of your own expertise, however vast or limited it really is. This way, consumers will have a reason to trust you. Long-term consumer loyalty begins when people are impressed as much by honesty as by credentials.

As for the knowledge that you don’t have just yet, make your commitment to learning a part of your voice. Share your growth, your mistakes, and your struggle to improve with your audience. They’re more likely to respect that than to be wooed by any amount of posturing.

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