To Podcast or Not to Podcast?

Podcasts are exploding, and for good reason. They have the ability to…

• Laser target your perfect audience
• Develop a relationship with them where fans feel engaged
• Lead to sales and sponsorship opportunities

At the same time, they’re a lot of work. And it’s easy to feel like you’ve missed the boat – like if you didn’t start your podcast at least a year ago, it’s hopeless.

But compare that mentality to the world of blogging. Were all of the successful blogs in the world started before blogging became big and mainstream? Of course not. So don’t let that stop you if you’re interested.

Here are the top factors to consider if you think a podcast might be a great addition to your business.

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