How to Run a Successful Social Media Campaign Without Spending a Cent

Step 1. Plan Your Campaign

This is probably the most involved step, However, if you do this right, it will definitely pay off.

Have a clear purpose and strategy

There are a lot of questions you need to ask yourself when you’re setting up any social media campaign. Answering these questions will help you create your strategy.

Here’s are several questions you need to ask yourself before starting your social media campaign:

• What do you want out of this campaign? Do you want more likes or followers? Do you want people to opt into your list? Are you launching a new product? Determine your goal and build your campaign around it.

• How will this campaign affect your business? How may this campaign affect your business both positively and negatively? For instance, you may get a lot more customers, but can you keep up with demand if you are producing a product? Are there enough hours in the day to work with all the new clients a campaign could bring in if you are offering a service? Think about the short and long-term effects your campaign will have and plan accordingly.

• How will this campaign affect your potential and current customers? You are building a relationship with potential customers and maintaining and improving your relationship with your current customers. You need to think about what each group is getting out of your social media campaign. Will your current customers feel that they’re get something from this campaign? Will potential customers they feel like they’re becoming a valued part of your community if they share your post or tweet? What can you do to make this campaign a positive experience for both groups?

• How will you engage or interest your potential and current customers? Are you offering something of value? Most people are willing to give something, like their email address, or a follow or like, in return for getting something they consider to be valuable, so you must think of something that is easy to create and is valuable to your audience.

• What are your key performance indicators? You use key performance indicators, or KPIs, to measure the success of your campaign. These measurements can include:
  • Number of retweets or shares
  • Number of new likes or follows
  • How many people clicked on a link to get a lead magnet or other benefit
  • Number of new leads created by the campaign

According to Sarah, “If you have a clear strategy and an idea that’s engaging and accessible to your customer base, you’re off to a great start.”

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