The 3 Secrets of Authority Marketing

There are 3 specific secrets imperative for  building this authority status, but first here are

3 quick contrasts / examples to quickly demonstrate the definition of authority marketing, in real life:

•  As a coach, you can be “just another life coach” — YAWN — or you can be the “Get A Grip Before Your Kids Enter Kindergarten” coach.
•  As a physician, you can be “just another primary care option” or you can become Dr. Hot Flash, like Dr. Angela DeRosa.
• As an attorney, you can be “just another divorce lawyer” or you can be Johnine Clark with a focus, a book, and a workshop aimed at  “Men & Divorce.”

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