5 Critical Blogging Mistakes & How To Avoid Them

Mistake One:  You’re blogging — on average —  monthly.

I guess I should first complement your efforts.  You’re AT LEAST blogging regularly.  But… forgive me for being frank, but blogging monthly and complaining that you’re not seeing any profit from your blog is like having sex with your pants on and whining about infertility.  Your heart’s in the right place, but it’s not enough.  You DO have to “go all the way.”    Weekly blogging is MINIMUM.  Blogging weekly is Super do-able and — if done well — can be enough to push you over that profit threshold.

Mistake Two:  You’re Making It Hard

When people take FOREVER on their blog posts, I KNOW that they are self-editing. Trust me… blogging becomes MUCH easier, much faster when you don’t attach any of the following questions to your blog posts:

• Is this smart enough?
• Am I good enough?
• Does this make me look _________?
• What will ________ and __________ think if they read this?

 Listen, you’re good enough.  Your content is great… because it’s yours.  It does NOT have to be perfect. Perfection is the enemy of profit.  (But only always.)   The ONLY question you should be asking when you write is this:  “After reading THIS POST, what should the reader be able to know or do?”  Let that guide you.  Stop self-editing and making this amazing blog of yours wait for its content.  Doing so is akin to seeing a starving child and making them wait for a gourmet meal.

Mistake Three:  You’re abbreviating content because “they” told you to.

You are right.  In 2015, our market DOES seem to have the attention span of a gnat on crack.  BUT, numbers do not lie and in test after test — across industries — long form copy almost always** outperforms those short 400 word posts we’re encouraged to write.   My rule of thumb? I want to make a post long enough to “get the job done.” (See mistake #2… we want your post to accomplish something in the life, business, health, or relationships of the reader.)

**As an aside, there is ONE exception to this rule. It is when you are blogging to generate traffic ONLY… and when your income streams are based on selling ads based on your traffic.   If this is you, there’s a caveat, and you WiLL need shorter copy.

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