The HeART of Design Business, Part 3: Marketing

The HeART of Design Business is a five-part series addressing the inner tensions

 

artists feel as they face the creativity-sapping realities of running a business. Part 

one dealt with matters of money and finances, part two with measuring time, 

and in this third installment we’ll dig deep as we face the universally despised 

tasks of marketing, sales, and new business development.

Most owners of professional design practices would prefer to work on almost any 

other facet of their business than sales and lead generation—even the finances! 

Knocking on doors, as it were, is the last thing they want to do. But without a 

viable pipeline of opportunities, the business will eventually falter.

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