7 WAYS TO GET THE AFFLUENT TO BUY FROM YOU

For instance while most successful marketing to the masses need to rely on the five main

e-factors

• Fear
• Pride
• Love
• Guilt
• Greed

The affluent not only respond to these five, but they are also HYPER-SENSITIVE to an additional seven set of e-factors including:

• Insecurity
• Fear of being found a fak
• Desperate desire no to commit a faux pas
• Today, not passe
• Feeding emotional emptiness
• Giving selves gold stars
• After all, what’s the point of being rich

The affluent are insecure in many ways.  They certainly worry about going backward, about losing their money, status, or privilege.  Those who’ve never been rich, have no frame of reference, but if you’ve been rich then poor, you know what you’re missing!

They are acutely aware of the aggravations, inconvenience, and financial difficulties endured daily by ordinary mortals that they have left behind – and lose a few winks every night worrying about waking up back there again!

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