Billy Mays Marketing Magic

Every commercial started with his booming voice – “HI, BILLY MAYS HERE…”

which immediately cut thru the commercial clutter of TV advertisements.
It was like he secretly turned up the volume on your TV set as his commercials began.

And it wasn’t simply the “yell and sell.” It was his animated gestures, his obvious enthusiasm, the rhythm, rhyme, and cadence of his lines, his trademarked electric blue shirt and his unnatural jet-black hair and beard.

In other words, Billy knew how to grab and hold on to the TV-viewers’ attention. He had a magical way of preventing you from switching channels or ignoring his pitch.

Most marketing campaigns never get off the ground today because they don’t get the attention of their marketplace.

At our company, Strategic Profits, we are continually pushing the envelope in our marketing to get as much attention as we can muster. In fact, I wrote two free reports on this exact topic 2-years ago. Their titles are “The Attention Age Doctrine I” and “The Attention Age Doctrine II”. To this very day, I continue to get glowing reviews about those reports .

Here are some examples of how we’ve created and seized attention in our marketplace:

1. Three years ago I released a free report that had the appearance and content that rivaled expensive products (back then this was all it took).
2. Next, about 2 ½ years ago we did a live webstream (before the days of Ustream) for 10,000 prospect from one of our seminars to kick of a marketing campaign.
3. 2 years ago we had a video contest that got approximately 150 different videos (about a recent report I had written) saturating the internet and then ratcheted it up a notch by having visitors to our site vote on their favorites by submitting their videos to the most popular social bookmarking sites which brought us to the top of the results for DIGG, SPHINN, etc…
4. Then last year I sat at my desk on Ustream for 26 hours straight answering questions after question on marketing that internet marketers through at me. In fact, it was during the presidential campaigns and that day we dominated Ustream, even beating McCain with the most viewers that day.

My point in sharing these stunts is not to impress you (although I am proud of each and every one of them) but to share with you the great lengths we will go to get the attention of our marketplace. And in each of these cases it was well worth it – the worst performing of any of these campaigns brought in $2+ million and several of them brought in a lot more.

http://www.strategicprofits.com/blog/billy-mays-marketing-magic/