5 Ways New Business Owners Overspend on Marketing

To a new business owner, marketing can be thrilling. It’s your first opportunity to get

your business’ name and image in front of your core audience, and it promises to offer you a generous return on your investment in the form of greater customer loyalty and new business. Unfortunately, marketing is never a guarantee, and small business owners especially often feel the burn of a negative return on investment (ROI) after the first few weeks and months of a new marketing campaign.

In the majority of cases, negative ROI is the result of overspending. Even if you do see a marginal return in the form of new sales, if you’ve overspent on your marketing budget, there’s no way to recover that monetary loss. But hindsight is 20/20, and it’s difficult to know when you’re overspending on marketing until it’s already too late.

Over the course of my time as a marketer and an entrepreneur, there are five main ways I’ve seen business owners overspend on marketing.

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