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I’ve been reflecting about speakers I’ve seen over the last couple of months at various events I’ve attended.
Some of the speakers connected with the audience and rocked their speeches. Others, not so much.
As I’ve looked at their styles, their content, and their results, I’ve developed these three tips to make sure your rock your speech and get the results you want.
1. Don’t throw up on your audience.
It’s really not a contest to see how much information you can cram into one hour. Throwing information at your audience without connecting with them will not get you the results you want.
It will make them glaze over. You’ll see them yawn. It’s a result you don’t want!
It’s important to know your audience. What are they struggling with? What problems do they need to solve? What stage of their business are they in?
What obstacles and challenges have you overcome that they may be facing? How can you weave that into your personal story in a way that they can relate to? How can you make them feel hope that they, too, can break through their challenges and find the success they crave? How can you share the lessons you’ve learned “the hard way” in a way that connects your audience with you?
How can you laser focus your information so it helps them with what they’re struggling with the most?
Giving them information without connecting with them is wasting their time.
Giving them more information in one speech than they can digest and use ensures they won’t implement what you’re sharing.
Not giving them a way to connect with you after the speech to get more information or work with you will have you leaving money on the table.
2. Bring it!
Create an experience for your audience. Engage them. Have them interact with you and each other.
Don’t just talk “at” them for an hour. Involve them. Make them think. Give them ways to connect your information to their lives.
Make sure it’s fun! Vary your timing, your energy, your pacing.
Tell great stories. Don’t just recite a “chronology of events.” Learn to be a great storyteller.
Look fabulous! Wear something that brings you to life, that makes you feel like a million bucks, and that makes you look great on stage. It needs to be comfortable (note to self: no more shoes that look fabulous but hurt my feet, no matter how much I like those three inch stiletto heels), and bring out your best.
3. Have a point of view.
Your audience doesn’t need what we call in the speaking industry, a “book report.” Reading ten books on your topic, calling yourself an “expert,” and regurgitating what you learned is not the way to go.
Your audiences want your point of view, your take on your topic, your perspective. If you’re a bit controversial and go against the grain of “conventional thinking” about your topic, even better.
Bring your life experiences, your “lessons learned”, your way of thinking. Have them think about your topic in new ways. Broaden their thinking. Take them to new places. Surprise them.
These three tips will make you a better speaker, and will have your audiences buying from you and inviting you back. You’ll deliver a stronger message, expand your influence, and have a bigger impact.
Ava Diamond, founder of Big Impact Speaking
Some of the speakers connected with the audience and rocked their speeches. Others, not so much.
As I’ve looked at their styles, their content, and their results, I’ve developed these three tips to make sure your rock your speech and get the results you want.
1. Don’t throw up on your audience.
It’s really not a contest to see how much information you can cram into one hour. Throwing information at your audience without connecting with them will not get you the results you want.
It will make them glaze over. You’ll see them yawn. It’s a result you don’t want!
It’s important to know your audience. What are they struggling with? What problems do they need to solve? What stage of their business are they in?
What obstacles and challenges have you overcome that they may be facing? How can you weave that into your personal story in a way that they can relate to? How can you make them feel hope that they, too, can break through their challenges and find the success they crave? How can you share the lessons you’ve learned “the hard way” in a way that connects your audience with you?
How can you laser focus your information so it helps them with what they’re struggling with the most?
Giving them information without connecting with them is wasting their time.
Giving them more information in one speech than they can digest and use ensures they won’t implement what you’re sharing.
Not giving them a way to connect with you after the speech to get more information or work with you will have you leaving money on the table.
2. Bring it!
Create an experience for your audience. Engage them. Have them interact with you and each other.
Don’t just talk “at” them for an hour. Involve them. Make them think. Give them ways to connect your information to their lives.
Make sure it’s fun! Vary your timing, your energy, your pacing.
Tell great stories. Don’t just recite a “chronology of events.” Learn to be a great storyteller.
Look fabulous! Wear something that brings you to life, that makes you feel like a million bucks, and that makes you look great on stage. It needs to be comfortable (note to self: no more shoes that look fabulous but hurt my feet, no matter how much I like those three inch stiletto heels), and bring out your best.
3. Have a point of view.
Your audience doesn’t need what we call in the speaking industry, a “book report.” Reading ten books on your topic, calling yourself an “expert,” and regurgitating what you learned is not the way to go.
Your audiences want your point of view, your take on your topic, your perspective. If you’re a bit controversial and go against the grain of “conventional thinking” about your topic, even better.
Bring your life experiences, your “lessons learned”, your way of thinking. Have them think about your topic in new ways. Broaden their thinking. Take them to new places. Surprise them.
These three tips will make you a better speaker, and will have your audiences buying from you and inviting you back. You’ll deliver a stronger message, expand your influence, and have a bigger impact.
Ava Diamond, founder of Big Impact Speaking
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