Can a Facebook Page Replace a Small Business Website?

Facebook recently announced there are currently 40 million active small business pages on its service, which shouldn’t come as that big of a shock to anyone.

Creating a Facebook business page is free and provides you with access to a user base roughly the size of the population of China.

Armed with this knowledge, it is reasonable to assume that many small business owners would forgo the effort of building a website and simply rely on what the largest social media network of all time can give them at no cost. But is a Facebook page really enough?

Well, let’s explore that idea. A Facebook business page does have some limitations. Granted, it’s an excellent way to engage with your user base, as long as they want to engage with you. If you can get someone to “like” your page, that’s great. You’ve clearly shown enough value to your customer that they want to hear more about what’s going on with your business – at least in the short term.

http://www.adweek.com/socialtimes/can-a-facebook-page-replace-a-small-business-website/623907