How To Instantly Improve Your Lead Magnets

What’s the most dangerous word in marketing?

“originality.”

Who invented the car?

Who invented the fax machine?

Who invented the Mp3 player?

Who knows! We don’t remember these people.

Who innovated the car? Henry Ford.

Who innovated the Mp3 player? Steve Jobs.

Who still uses fax machines? Anyhoo…

As an entrepreneur you are putting out fires and solving problems all day everyday.Don’t try to start inventing new ways to market yourself. Do what is proven and what works.

And when it comes to sales pages you have too much to do to start trying to reinvent the wheel. So this post is all about taking the guesswork out of the most important element of your sales page…your Lead Magnet.

The Lead Magnet is what will drive people to your sales funnel. So what is it and what makes a lead magnet successful?

What is A Lead Magnet?

A lead magnet is a piece of information an entrepreneur offers in exchange for someone’s contact info: name, email and maybe a phone number.

In short it’s a way to build your list.

And there are several different types of TESTED lead magnets that work. So that’s what we’ll focus on here: the elements that make a lead magnet successful and the types of lead magnets that work.

4 Elements of A Successful Lead Magnet

Who, Not What.

The first element of a successful lead magnet is always…Know Your Niche.

In order to make any lead magnet successful you have to know WHO you’re targeting. Who is your target market?

Don’t come up with a LM until you are clear on who you’re going to be targeting.

I speak to coaches and trainers who have successful businesses and are still fuzzy about who their audience is. I usually find out who these people are when they come to me and say something like, “hey Alex, I have this great idea for a product!” and the first thing I say to them is, “I don’t want to hear about your great idea until you tell who it’s for first.”

That shuts them up for about 30 seconds while they try to figure out who they are building a product for.

When you know your market so well that you know what is lacking for them then you know what product to build and what offer will be irresistible. You have to know who you are speaking to if you’re going to create a product they need and will actually use.

As a rule in my company market research is something that I consider ongoing.

Your market is always changing, it gets older, preferences change, new people come into your market, etc. So it’s good to keep tabs on your market and notice and notate changes.

When you know your market you will know what they need. You will know what kind of lead magnet to build.

Ultra Ultra

Now you’re ready to create a lead magnet. You have all of these ideas and you want to cover as much territory as possible. WRONG!

This is where you drill way down and get specific. Not just specific ultra specific.

Being ultra specific means you will be filtering your market. You will filter out people who don’t fit the criteria and filtering in the people who will be ready to take advantage of your lead magnet and later on, an irresistible offer.

So when you’re putting together content for your lead magnet think narrow and deep not shallow and wide. Create a product that is ultra specific in its information and content.

Perception is Everything

A lead magnet is an ethical bribe. You are offering people excellent content for their name and email. So make sure that what you’re offering is worth it. Your lead magnet has to have High-Perceived Value to entice people to take advantage of it.

If it doesn’t seem very interesting, relevant or urgent they won’t do it. Email inboxes are still valuable real estate.

To give a little bit of that real estate up people have to be intrigued. They have to feel they need the info you’re offering and they have to believe it’s relevant to them. Capeesh?

Instant Gratification

Period. Your lead magnet has to be instantly accessible and quickly consumed. Lead magnets have to have Instant Gratification. A LM isn’t a book. It’s not a manual. And it’s not lengthy course.

A lead magnet is:

• Instantly accessible
• Quickly consumed
• Valuable information
• Relevant to your niche

Innovate, Don’t Invent

Don’t spend any of your time trying to come up with something you think is new and original. First of all, it’s a waste of your time as an entrepreneur.

Secondly, you need to test new ideas to see if they work or not and that takes time. Thirdly, use what’s already been proven to work and just make it better.

Use one of these examples, plug in your valuable content and go.

The Checklist

This is a simple way to present valuable information. Create a checklist of good content. I work with coaches and consultants and I teach them how to attract high-end clients.

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