16 FREE TOOLS TO CREATE A LEAD MAGNET YOUR AUDIENCE LOVES

The key to growing your list is to remember that you must provide value in every interaction.

Value builds trust.

Before you get started creating your new lead magnet with 16 Free Tools to Create a Lead Magnet, here are four elements that make a lead magnet valuable to your audience.

HOW TO CREATE A LEAD MAGNET YOUR AUDIENCE LOVES:

1) Focuses on one result. The most effective lead magnets focus on helping the prospect solve one urgent problem.

2) Delivered with instant access. No scheduling of a phone call or confusing instructions that require them to download a large file or program. The best lead magnets are available for the prospect to use right when they find them.

3) Can be consumed quickly. Skip long mini-courses or long ebooks, a series of videos, or a multi-day challenge – since the prospect does not know you yet, they are unlikely to spend a long time consuming your information.

4) Answers ONE question – that leads to another question. If you can answer your prospects first question, it builds trust that you can help them solve the bigger problem they need help solving.

When you keep these four things in mind while creating your lead magnet, you will be much more successful growing your email list.

We’ve talked about what needs to be included in your lead magnet design. Now, let’s create a lead magnet.

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