Swap This Split Testing Bad Practice for 6 Results-Driven Practices

Case studies have their place, they are great for coming up with test ideas…
but you must take all case studies with a grain of salt.

Test This Element, Not That Element

1. Call To Action (CTA), Not Button Color

2. Form Fields, Not Form Placement

Should your form be on the right or the left?

3. Your Offer, Not Your Layout

We always want to test a new landing page layout or give our site template a much-needed facelift.

Testing is highly contextual and there is no silver bullet for where to start, but the elements I’m suggesting to test are tightly connected to your unique selling proposition and conversion barriers. I’m confident if you start testing these elements rather than their counterparts, you’ll see much better results.

http://www.digitalmarketer.com/split-testing-best-practices-conversions/