The Post-Postmodern Lettering of Daniel Pelavin

For Pelavin, type-centricity goes deep. His earliest recollection of a serious interest
in letterforms was seeing his Aunt Rose fill out a deposit slip at the bank. “I was totally awed by the seeming power of those funny little marks on paper,” he says. His first “lettering project” was for a book that he illustrated when he was around 4 or 5 years old. “As a novice designer,” he notes with a deadpan expression, “I ran into a little spacing issue and had to hyphenate the author’s name.” In elementary school, he studiously copied the letterforms he was learning in class. But he also “got carried away with stylization and was criticized by my first grade teacher for a somewhat creative rendition of a lowercase ‘d.’”
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