7 Split Testing Myths That Ruin Your Tests

What we’re really doing today is taking a more critical look at split testing and
finally busting some of the biggest myths around this extremely useful practice.

Myth #1 – Split Testing And Optimization Are The Same Thing

Myth #2 – You Should Only Run Iterative Tests

Myth #3 – You Should Test Everything

Myth #4 – Everyone Can/Should Split Test

Myth #5 – Test Results Will Remain Constant

Myth #6 – Split Testing Will Fix My Awful Conversion Rate

Myth #7 – The Test Is Done When My Tech Says So

http://www.digitalmarketer.com/myth-busting-split-testing/