ONE-SIZE-FITS-ALL WON’T WORK FOR WEBSITES

But websites are another kind of animal. That’s because unlike a letter or email,
those who view your site are at different stages of the buying cycle. Some will know nothing about your product or service and very little about you. Others may be very loyal to you and your product or service, someone who’s been coming to you for years.
http://gkic.com/blog/internet-marketing/one-size-fits-all-wont-work-for-websites-2/?inf_contact_key=f78ca7716461c3406896e11c383579ba2f10c9784d5489761894be9c2c2e3bcb