It allows you to break down audiences to learn a whole lot about them, including:
- Age and Gender
- Lifestyle
- Relationship Status
- Education Level
- Job Title
- Pages Liked
- Location and Language
- Activity on Facebook
- Devices Used to Access Facebook
- Household Income
- Home Ownership
- Household Size
- Home Market Value
- Spending Methods
- Purchase Behavior
- Type of Car They Drive
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