The Complete Definitions of the “C’s”

Before you start advertising online, you need to make sure that you know the advertising

lingo otherwise you may get confused and left behind. There are some key terms that are imperative for you to know if you want to be successful with online marketing. Let’s look at what each of the terms mean.

1. Cost-Per-Click (CPC):
   This is the amount that it costs an advertiser each time someone clicks on their ad. This is the best bidding strategy for both Google search and display advertising because people who are clicking on your ads are the ones who are interested in your offer and are more likely to convert. To calculate CPC, divide the total cost of advertising by the total number of clicks.

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