The #1 Mistake People Make Naming Their Business

How to avoid the money drain of rebranding. 

Think Big. Nope even bigger than that.

Names that are tied to a geographic location keep you pinned down.

Many re-name client of mine have tied their name to a specific location. They had success, their confidence has been bolstered and only now they can see they can franchise it and grow their market share exponentially. 

Names that act as product descriptions keep you boxed in.

Another example of thinking too small is being uber descriptive and leaving out the aspirations. What if you made the best red rubber balls in the world and you named your company the Rubber Baller Bouncer.

http://www.canonwing.com/name-a-business/the-number-one-mistake-people-make-when-naming-their-business