Siegel+Gale Weighs in on Restaurant Logos

“The new logo gives Olive Garden a facelift, illustrating an olive branch instead of grapes and

using flat vector art. While it is clean and simplified, it lost the human quality to the script that gave the restaurant the feeling of actual Italian kitchen.” —Ellie Winter, Senior Designer

“Instead of trying to evoke some kind of Tuscan fantasy, the new Olive Garden logo seems instead to suggest a clean, friendly place to eat. The quirky script combined with a sans-serif descriptor position the family restaurant as a contemporary option among casual dining experiences. The new logo is an improvement, but my hunch is that it could be further simplified.” —Bret Hansen, Creative Director

“It’s simplified and more contemporary (good) but feels more generic (bad). The typography of the new logo doesn’t feel as graceful as the old. The old type wasn’t amazing, but it at least felt like a natural gesture, the new type feels a little clunky by comparison.” —Mike Preston, Associate Creative Director

“This still feels like an amalgamation of bland ideas and styles which probably pairs well with their food.” —Mike Tyson, Senior Designer

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