43 Split-Tests That (Almost) Always Boost Conversions

Here are 43 marketing elements we’ve tested time and time again, along with the winning
variables for each.

Split Tests that Win on a Print Sales Page

These are tests we run on traditional print sales pages.

1 – Font Selection/Size

San serif fonts increase readability (and conversions)

While the typeface you use on your sales page may seem trivial, we’ve seen up to a 30% higher conversion rate by simply using a san serif font. For those of you not familiar with typographer terminology, that means a font without those little “feet” at the bottom.

That means OUT with Times New Roman, and IN with Arial. We’ve found that Arial with a size 12pt font (or larger) gets the best results.

Remember, readability is everything. If a prospect has trouble reading your message,
you’re screwed.

2 – Background Color

Robin’s egg blue is the optimal background color

Here’s another variable we get asked about time and time again. For some reason, people are just fascinated with the psychology behind background colors.

We were too, so we tested this variable pretty extensively. Robin’s egg blue (Hex={6495ED}) was the clear winner. We actually saw a 31% increase in conversions over
dark backgrounds. White and gray backgrounds are also effective.

The theory here is that blue and brown are “trust colors,” i.e. colors that trigger feelings of confidence and, in turn, increase conversions. That’s why so many news agencies use blue and/or brown on their sets.

http://www.digitalmarketer.com/split-tests-that-boost-conversions/